I was kindly invited along to the press preview at the new Boux Avenue store opening in my home town Norwich this morning. I'm really quite pleased to have a new lingerie store in the city, think we needed something fresh and exciting and I had a lovely time checking out the latest store to land here.
The store itself has quite an upmarket feel to it; very neat and well-presented, everything has it's own place and room to breathe, so that it doesn't look cluttered at all and is really easy to browse. Additional sizes are kept in little pull-out drawers, which I think is a great idea; makes it so much easier to find the size you are looking for and keeps everything looking lovely and organised. I had a little look round the fitting rooms too and thought they felt luxurious; you can check what your undies look like in day and night lighting, which is a nice touch. And there are boyfriend chairs! Score!
Onto the items themselves; there is a good mixture of classic basics and cute, fun pieces. I think this brand really seems to cater for everyone's tastes and there are lots of different styles that look on-trend and supportive. I loved all the candy shades, broderie anglaise and lace plus the ballerina slippers and little key rings! They also stock nightwear and swimwear; I particularly liked the fun slogan pyjamas above.
The new store can be found in Merchants Hall of Chapelfield Norwich!