I was kindly invited along to the press preview at the new Boux Avenue store opening in my home town Norwich this morning. I'm really quite pleased to have a new lingerie store in the city, think we needed something fresh and exciting and I had a lovely time checking out the latest store to land here.
The store itself has quite an upmarket feel to it; very neat and well-presented, everything has it's own place and room to breathe, so that it doesn't look cluttered at all and is really easy to browse. Additional sizes are kept in little pull-out drawers, which I think is a great idea; makes it so much easier to find the size you are looking for and keeps everything looking lovely and organised. I had a little look round the fitting rooms too and thought they felt luxurious; you can check what your undies look like in day and night lighting, which is a nice touch. And there are boyfriend chairs! Score!
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| Yummy pastels |
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| Lovely lace |
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| Ballerina chic |
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| Hello Sailor! |
Onto the items themselves; there is a good mixture of classic basics and cute, fun pieces. I think this brand really seems to cater for everyone's tastes and there are lots of different styles that look on-trend and supportive. I loved all the candy shades, broderie anglaise and lace plus the ballerina slippers and little key rings! They also stock nightwear and swimwear; I particularly liked the fun slogan pyjamas above.
The new store can be found in Merchants Hall of Chapelfield Norwich!
xx
Lovely photos, and great review.
ReplyDeleteI shall be posting mine tomorrow!
Awh thank you lovely, I was pretty pleased with how the photos came out :)
DeleteLooking forward to reading your post tomorrow !xx